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Reporting on impactful changes and opportunities in housing, finance, and lifestyle


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Housing Spotlight on the Greater Sacramento Area

Why People are Choosing to Buy Homes in the Sacramento Area

Downtown Sacramento California Skyline

There are several factors driving where people choose to live in California.  Affordability, employment, dining, recreation, safety, and cost-of-living are at the top of the list.

Sacramento is California’s capital and has a population of around 500,000 people. It’s multiple surrounding cities and towns offer diversity in employment and lifestyle.

The area is home to many start-ups and established tech companies, in addition to being the state’s government hub. There is a vibrant nightlife scene, professional sports and concert venues, outdoor excursions with local trails, lakes and rivers, fantastic restaurants, excellent schools, and more.

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  • The Sacramento area has a lower median home price (Currently $489,391) than other major California cities, making it more accessible for first-time buyers.
  • There are now multiple government-backed loan options for first-time home buyers, requiring as little as 3% down-payment and multiple other benefits.
  • The Sacramento area has a variety of neighborhoods to suit different preferences and lifestyles. Whether you’re looking for a quiet suburban area like Natomas Park or Westlake, or a vibrant urban spot like New Era Park or East Sacramento, you can find your ideal home in Sacramento and the surrounding areas.
  • Residents love the downtown and midtown areas, where you can enjoy the city’s farm-to-fork capital status, live entertainment scene, and global cuisine. You can also access many parks, walking trails, local shops, restaurants and bars, and recreational facilities in different neighborhoods.
  • Sacramento remains one of the top 10 metro areas in the U.S. for home price appreciation.  The demand for homes in Sacramento is high, as more people are moving from the Bay Area and other expensive cities to enjoy a lower cost of living and more space.
  • According to WalletHub, Sacramento and its surrounding cities ranked as the best areas in California for affordability, based on factors such as housing costs, income, and property taxes.
  • Sacramento has attractive rental opportunities that can provide passive income for first-time buyers. According to California.com, Sacramento is one of the best places to buy a rental property in California, as it has a high rental demand, a low vacancy rate, and a strong return on investment. First-time buyers can rent out a room or a unit in their home and use the rental income to help pay their mortgage or save for other goals.

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    Overall, Sacramento and its surrounding areas offer some of the best values in California real estate, and special loan programs are now available to make it even easier to own your own home.